Photographed during the Stage 4 lockdown in Melbourne in August, founders Ned Scholfield & Raquel Boedo show they truly are a creative force, taking us into their living room for an intimate look at the new collection.
"Shooting our campaign during lockdown certainly posed some challenges. But I am really happy with the result! We decided this was a great opportunity to share this crazy time we live so we teamed up with Photographer Hayden Golder to shoot the whole campaign remotely”
Co-founder Ned Scholfield
Golder sent his gear to Ned & Raquel via courier. The duo then set up the camera, connected it to a laptop and gave Golder remote access. He then adjusted the settings and took the photos, whilst directing Ned to change lenses and move the tripod and lights while Raquel styles the whole shoot.
Follow @mcIntyre_merino on Instagram to see behind the scenes.
Creative concept: Raquel Boedo
Styled by: Raquel Boedo
Photo credits: Hayden Golder